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Services
The Services we offer…
Our experienced online reputation management services team will build a positive reputation for your business no matter who is searching for your company online – customers, clients or coworkers. We create and highlight positive content and push down damaging negative content so you can control what people see when they search for your brand online.
Content Development / Article Marketing
Our online reputation management strategy involves new content creation and wide distribution of positive content across the Web by our experienced online public relations team. We publish professionally written and expertly edited content to blogs, news sites and social media with maximum search engine visibility and authority. According to Hubspot, companies that blog get 97% more Inbound links, 55% more website visitors and generate 88% more inbound leads than those who do not blog. Companies that blog have 434% more indexed pages. Blogging frequency has a direct impact on lead generation. Companies that blog weekly get twice the number of leads of companies compares to companies that blog monthly.
Profile Optimization
We create a professionally written and optimized profile on highly visible business and social media sites to dominate the top pages of Google, Yahoo, Bing and other search engines.
Press Releases
Our experienced public relations professionals publish professionally written and search engine optimized press releases to promote and advertise your business online. Press releases are a proven, affordable and effective way to build online awareness, drive traffic to your Website and win new clients and customers. Powered by PR Newswire, our press releases reach over 1,200 websites, generating millions of potential views from Google News, national websites like Yahoo, MarketWatch and the Business Journals, and premium news outlets like ABC, CBS, NBC, Fox, and more.
Online Reviews
According to a recent eMarketer study, 92% of internet users read reviews and 89% of people say that reviews influence their purchasing decision. We work with you to implement a highly effective process for obtaining positive customer reviews on Google Places, Yelp, Yellow Pages and other relevant review sites. In our online world, reputation and reviews are closely linked. We also know how to deal with negative reviews on anonymous complaint sites like RipoffReport.com, PissedConsumer, ComplaintsBoard.com, Scam.com, Thedirty.com, revenge porn websites and cheater websites.
Monitoring, Reporting, Review Outreach & Response
We provide review monitoring and review management solutions for popular review and customer complaint sites.
Reputation Management Statistics for Business
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81% of respondents say online search results influence their perception about companies
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84% of senior executives say risks to their company’s reputation had increased significantly over the past five years.
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41% of companies that experienced a negative reputation event reported loss of brand value and earnings/revenue
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61% reported they use Google to find a local business – 14% use Yahoo/Bing – 14% use YellowPages (YP.com) – 11% Yelp – 4% Angie’s List
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91% of consumers read online reviews for local businesses
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86% of people would pay more for services from a company with higher ratings and reviews
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69% would not take a job with a company that had a bad reputation, even if they were unemployed!
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5-9% A difference of one star in the average rating in a typical online business profile can lead to a 5–9% difference in revenues
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4 out of 5 consumers have changed their minds about purchasing a recommended product or service based solely on negative information they found online
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45% share bad customer service experiences and 30% share good customer service experiences via social media
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70% of global consumers trust online consumer reviews
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80% of shoppers conduct research online before making a purchase over $500.
- Businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product. If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%. Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers.
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71% of consumers change their perception of the brand after seeing a brand response to a review
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58% of Americans perform online research about the products and services that they are considering purchasing.
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64% of global respondents trust online search engines the most when conducting research on a business.
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85% of consumers say they read up To 10 reviews – 67% of consumers said they read up to 6 reviews – 7% of consumers said they read 20+ reviews
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52% of job seekers first visit a company’s online properties — website, social media, etc. to gain insight on employer brand identity and company culture
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78% of online shoppers are influenced by social media. 45% say reading reviews, comments and feedback on social media influences their digital shopping behavior
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69% would not take a job with a company that had a bad reputation, even if they were unemployed!
